Drugstore Makeup 101

My drugstore makeup suggestions! Perfect for beginners or those looking to expand their collection. (as of May 2015 / US brands)

Below are a ton of options, for anyone looking for drugstore products in an array of prices and finishes. 
(Most of these are brands found at Ulta/Target because it’s really hard to remember brands not sold in stores. If you think of any leave me an ask and I can always update my list)

Primer:

• Face
• Maybelline FaceStudio Mast Prime Blur + Smooth Primer (hydrating)
• Maybelline FaceStudio Mast Prime Blur + Redness Control Primer (redness reducing)
• Maybelline FaceStudio Mast Prime Blur + Illuminate Primer (luminizing)
• L’Oreal Studio Secrets Magic Lumi Light Infusing Primer (luminizing)
• Boots Beautifully Matte Make Up Base (very mattifying)
• Rimmel Stay Matte Primer (mattifying)
• Rimmel Lasting Finish Primer (basic primer)
• L’Oreal Studio Secrets Professional Secret No.1 Magic Perfecting Base (basic primer)
• Maybelline Instant Age Rewind Primer Skin Transformer (glowy / mature skin)
• NYX Color Correcting Cream (different shades)
• Eye (personally not a fan of drugstore eye primers, they tend to work below average)
• Maybelline Color Tattoo (tinted base)
• Jesse’s Girl Eye Shadow Primer
• NYX High Definition Eye Shadow Base

Foundation:

• Light Coverage
• Neutrogena Healthy Skin Liquid Makeup (natural/all)
• Maybelline Dream Wonder Fluid-Touch Foundation (natural/dry)
• Sonia Kashuk Perfecting Luminous Foundation (luminous/dry)
• Medium Coverage
• Maybelline Fit Me Matte + Poreless (matte/oily)
• Iman Second to None Foundation Stick (natural/all)
• L’Oreal True Match (natural matte/all)
• L’Oreal True Match Lumi Healthy Luminous Makeup (dewy/dry)
• Neutrogena Nourishing Long Wear Make Up (normal/dry)
• Maybelline Fit Me Foundation (dewy/dry)
• SheaMoisture Creme Foundation
• Full Coverage
• Revlon ColorStay (oily/combo, normal/dry, whipped/all)
• Iman Second to None Cream to Powder (matte/oily)
• Rimmel Stay Matte Foundation (matte/oily)
• CoverGirl Outlast Stay Fabulous 3-In-1 Foundation (soft matte/all)
• L’Oreal Infallible Pro-Matte 24HR Foundation (soft matte/oily)

*combo skin you can pick foundations based on your concern (dry or oily) / normal can pick anything really because your skin is neither dry or oily

Concealer:

• Medium/Full Coverage
• NYX Hi Definition Photo Concealer Wand
• Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
• Maybelline Fit Me Concealer
• Almay Clear Complexion Concealer (spots only)
• L’Oreal True Match Super-Blendable Crayon Concealer
• Revlon ColorStay Concealer
• Fullest Coverage
• LA Girls Pro Conceal 
• Black Opal Flawless Perfecting Concealer
• Hard Candy Glamoflauge (spots only)
• Maybelline FaceStudio Master Conceal
• Revlon Photo Ready Concealer (spots only)
• NYX Concealer Jar (spots only)
• Iman Cover Cream

Correctors:

• Salmon: for blue/purple discoloration 
• NYX Dark Circle Concealer
• Pixi Correction Concentrate - Brightening Peach
• Sonia Kashuk Hidden Agenda Concealer Palette (certain shades)
• see primers (NYX Color Correcting Cream)
• Yellow: for extreme purple discoloration 
• Maybelline Corrector Concealer
• NYX Wand Concealer in Yellow
• NYX Concealer in a Jar in Yellow
• LA Girl Pro Conceal in Yellow
• Orange: for deeper skin tones / extreme blue discoloration 
• NYX Concealer in a Jar in Orange 
• LA Girl Pro Conceal in Orange
• Green: for redness / spot concealing
• Maybelline Corrector Concealer
• NYX Concealer in a Jar in Green 
• NYX Wand Concealer in Green
• LA Girl Pro Conceal in Green
• see primers
• Purple: brightening / yellow discoloration
• NYX Wand Concealer in Lavender
• NYX Concealer in a Jar in Lavender 
• see primers (NYX Color Correcting Cream)

Powder:

• Tinted
• L’Oreal True Match (natural matte)
• L'Oreal True Match Mineral Pressed Powder (matte)
• Maybelline Fit Me (natural)
• CoverGirl Queen Lasting Matte Pressed Powder (matte)
• Black Radiance Pressed Powder (semi-matte)
• Maybelline Fit Me Matte + Poreless (matte)
• L'Oreal Infallible Pro-Matte Powder (matte)
  Neutrogena Mineral Sheers Powder Foundation (natural matte)
• Revlon Nearly Naked Pressed Powder (natural matte)
• SheaMoisture Illuminating Powder (luminizing)
• Translucent
• Rimmel Stay Matte (matte)
• Black Opal Deluxe Finishing Powder (matte)
• NYX Studio Finishing Powder (matte)
• Maybelline Fit Me (natural)
• NYC Smooth Skin Loose / Pressed Face Powder (natural matte)
• Maybelline Fit Me Matte + Poreless (matte)
• NYX Radiant Finishing Powder (brightening)

Blush:

• Powder
• Milani Baked Blush (luminous)
• Milani Rose Powder Blush (matte)
• Makeup Geek Blush (matte)
• Maybelline Face Studio Master Hi-light Blush (luminous)
• Sonia Kashuk Beautifying Blush (matte)
• NYX HD Blush (array)
• NYX Baked Blush (luminous)
• NYX Powder Blush (array)
• Black Radiance Artisan Color Baked Blush (luminous)
• Cream (natural finish)
• Maybelline Face Studio Master Glaze Glisten Blush Stick
• ColourPop (cream to powder)
• L'Oréal Visible Lift Blur Blush
• NYX Cream blush 
• Revlon Photo Ready Cream Blush 

Bronzer:

• NYC Sunny Bronzer 
• NYX Matte Bronzer
• CoverGirl Queen Natural Hue Bronzer
• Physicians Formula Bronze Booster Glow
• Physicians Formula Bronze Booster Airbrush
• Physicians Formula Shimmer Strips Custom Bronzer, Blush & Eye Shadow
• Rimmel Natural Bronzer
• Sonia Kashuk Undetectable Creme Bronzer
• Iman Sheer Finish Bronzing Powder
• Maybelline Master Hi-Light Powdered Bronzer

Highlighter:

• Powder
• Jane Multi-Colored Illuminizer 
• Hard Candy Tiki 
• Revlon Highlighting Palette
• NYX Illuminator
• Sephora MicroSmooth Baked Luminizer
• Wet N Wild Reserve Your Cabana ColorIcon Bronzer
• Physicians Formula Mineral Glow Pearls in Translucent Pearl & Light Bronze Pearl
• Wet n Wild Fergie Centerstage Collection in Rose Champagne Glow, Rose Golden Goddess, and Carnaval in Rio
• Elf Baked Blush Pinktastic
• Liquid
• ColourPop Highlighters (cream to powder)
• Revlon PhotoReady Skinlights Face Illuminator 
• NYX Born To Glow Liquid illuminator 

Eyebrows:

• Pencil
• NYX Micro Brow Pencil
• Maybelline Define-A-Brow Eyebrow Pencil
• Revlon Brow Fantasy Pencil & Gel
• Rimmel Professional Eyebrow Pencil
• Almay Brow Defining Pencil
• Maybelline Eye Studio Brow Precise Shape
• Boots No7 Beautiful Brows Pencil
• L'Oreal Brow Stylist Designer
• Powder: need a brush
• NYX Eyebrow Cake Powder (powder + translucent wax)
• ELF Studio Eyebrow Kit (powder + tinted wax)
• NYC Eye Brow Kit (powder + translucent wax)
• Tinted Mascara
• NYX Tinted Brow Mascara
• L’Oreal Brow Stylist Plumper (also translucent shade)
• Revlon Brow Fantasy Pencil & Gel
• Sonia Kashuk Tinted Brow Gel
• Gel/Wax: need a brush
• ELF Studio Eyebrow Kit (powder + tinted wax)
• Sonia Kashuk Brow Kit

Eyeshadow: 

• Single
• Makeup Geek: powder & pigments
• NYX Ultra Pearl Mania Loose Pearl Eye Shadow (loose pigment)
• L’Oreal Infallible 24HR Eye Shadow
• ColourPop: cream to powder
• Impulse Cosmetics Loose Eyeshadows
• CoverGirl Single shadows
• NYX Prismatic Eye Shadow
• NYX Hot Singles Eye Shadow (Original, Nude Matte, and Glam)
• Palette
• Maybelline Expert Wear Eyeshadow Quad (all I use to use when I only wore drugstore tbh)
• Sonia Kashuk Eye on Neutral Shimmer 3
• Sonia Kashuk Eye on Neutral 02
• Sonia Kashuk Eye Shadow Quads
• Maybelline Color Plush Silk Eyeshadow Quad
• NYX Love In Rio Eyeshadow Palette
• Rimmel Glam Eye Shadow Quad 

Eyeliner:

• Liquid
• L’Oreal Infallible The Super Slim Liquid Eyeliner
• L’Oreal Lineur Intense Brush Tip Liquid Eyeliner
• Revlon ColorStay Liquid Liner 
• NYC Liquid Eye Liner
• Wet N Wild H2O
• Gel/Cream: you’ll need to buy a brush
• L’Oreal Infallible Gel Lacquer Liner 24 Hour
• Maybelline Eye Studio Lasting Drama Gel Eyeliner
• Pencil
• Rimmel Scandaleyes /Kohl Kajal Waterproof Eye Liner
• Jane Water Resistant Eyeliner
• J.Cat MOTD Eyeliner
• Revlon ColorStay Eyeliner
• L’Oreal Pencil Perfect Self-Advancing Eyeliner

Mascara: 

In general I only like Maybelline, L’Oreal, and CoverGirl drugstore mascara. 
I also do not recommend waterproof because if you don’t remove it properly it can damage your lashes. 

• Volume
• Maybelline Volum’ Express Colossal Mascara
• Maybelline Volum'Express The Rocket Mascara (personal fav)
• Maybelline Volum’ Express The Falsies Mascara (multiple collection)
• Maybelline Volum’ Express The Mega Plush Mascara (horrible brush, love the formula)
• Maybelline Volum’ Express The Colossal Cat Eyes Mascara
• Maybelline Full & Soft Thick & Healthy Washable Mascara
• L’Oreal Voluminous Volume Building Mascara
• L’Oreal Voluminous Million Lashes Mascara
• CoverGirl LashBlast Volume Mascara
• CoverGirl LashBlast Fusion Mascara
• Length
• Maybelline Define-A-Lash Lengthening Mascara
• L’Oreal Telescopics Mascara 2X
• Maybelline Lash Discovery Mini Brush Mascara (great for lower lashes)
• Maybelline Lash Stiletto Ultimate Length Mascara
• Almay Get Up and Grow Mascara
• CoverGirl LashBlast Length Mascara
• Maybelline One by One Mascara (my favorite)

*Tip: You can use a brown mascara for a more natural look.

Lipstick:

• Maybelline Super Stay 14Hr Lipstick
• Maybelline Color Sensational (all collections)
• Revlon Super Lustrous Lipstick (Matte version too)
• L'Oreal Colour Riche Lipcolour
• Rimmel Lasting Finish Lip Stick (Kate Moss Collection)
• Colour Pop Lippie Sticks
• L’Oreal Infallible Le Rouge Lipstick
• Impulse Cosmetics Opaque Matte Lipsticks
• NYX High Voltage Lipsticks
• Milani Moisture Matte Lipstick
• Rimmel Moisture Renew Lipstick

Lipgloss:

• NYX Butter Gloss
• NYX Intense Butter Gloss
• Revlon Super Lustrous Lip Gloss
• NYX Mega Shine Lipgloss
• Maybelline Color Elixir
• Revlon Ultra HD Lip Lacquer
• Neutrogena MoistureShine Lip Soother
• Rimmel Show Off Lip Lacquer
• Almay Liquid Lip Balm

Other Lip products:

• NYX Soft Matte Lip Cream
• LA Girl Matte Glosses (lighter shades)
• La Spalsh Lip Couture (liquid lipstick)
• Revlon Colorburst Balm Stain (Matte & Lacquer)
• Revlon Just Bitten Kissable Balm Stain
• Revlon ColorStay Moisture Lip Stain
• Revlon Colorburst Lip Butter
• NYX Simply Lip Cream (different collections)
• Almay Smart Shade Lip Butter
• Kardashian Joystick Lip Lacquer
• Impulse Cosmetics Transforma-Chrome

Lipliner:

• LA Girl Endless Lip Liner
• NYX Slim Lip Pencil
• Rimmel Exaggerate Full Colour Lip Liner
• Jordana Easyliner For Lips
• ColourPop Lippie Pencils
• Iman Pefect Lip Pencil
• Revlon ColorStay Lip Liner
• J.Cat MOTD Lip Liner