KVD launched new concealers, brushes, and a setting powder.
Lock-It Edge Concealer Brush & Lock-It Setting Powder Brush
Lock-It Setting Powder
Lock-It Concealer Crème
Claims
KVD Beauty is: cruelty-free, does not contain any animal products or by-products, and is formulated without Parabens, Sulfates, & Phthalates. The setting powder, brushes, and this concealer are vegan.
- Lock-It Setting Powder:
- “Experience a next level setting powder. Kat Von D’s innovative formula uses delicate mica powders rather than the heavy, chalky binding ingredients found in other powders—reducing the weight by 30 percent. This prevents the dry, chalky finish most powders leave behind, and instead delivers a perfectly smooth, seamless look, with the same number of uses.”
- “This silky, non-drying powder features Micro-Blurring Technology to softly diffuse pores for a refined, selfie-ready finish. Formulated to be undetectable on all skin tones, Lock-It Setting Powder has a complexion-boosting blend of mattifying particles to smooth imperfections and lock-in your look for a velvety matte finish.”
- Lock-It Concealer Crème:
- “Lock-It Concealer Crème does everything a traditional concealer does, and then some: it brightens the undereye area, covers blemishes, corrects discoloration, contours, and bakes. This next level formula applies smoothly and blends easily for a locked-down, smooth, even finish. With a wide array of shades, Lock-It Concealer Crème offers one of the most extensive shade ranges in concealer.”
- “Loaded with complexion-brightening pigments and ultra-nourishing Hydra-Boost Complex™, this formula is crease-proof and hydrating—ideal for the delicate under eye area. The artistry applicator was modeled after an artist's paintbrush, with a tapered tip for precise corners and a wide base to efficiently coat larger areas.”
- Lock-It Setting Powder Brush:
- “Its distinctive silhouette features a perfectly rounded shape and long, tapered bristles—an artist's secret to efficient-yet-seamless, all-over setting. The fluffy density optimizes the dispersion of loose powder across the face, so you get a soft, diffused veil of powder with one effortless, even application.”
- Lock-It Edge Concealer Brush:
- “This original, custom brush design features a sculpted shape that conforms to the unique curves and contours of your face. Its smaller head size nestles perfectly into the under eye area, and also concentrates coverage over blemishes and spots on the face.”
Ingredients
- Lock-It Setting Powder
- Mica, Talc, Magnesium Carbonate, Magnesium Myristate, Nylon-12, Zea Mays (Corn) Starch, Jojoba Esters, Benzoic Acide, Lauroyl Lysine, Polymethyl Methacrylate, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Glycine Soja (Soybean) Oil, Ethylhexyl Palmtate, Tocopherol, Iron Oxides (CI 77491, CI 77492, CI 77499)
- Lock-It Concealer Crème:
- Water/Aqua/Eau, Dimethicone, Butylene Glycol, Trimethylsiloxysilicate, Laurel PEG-9 Polydimethylsiloxyethyl Dimethicone, Caprylic/Carpic Triglyceride, Polymethyl Methacrylate, PVP, Dimethicone/Vinyl Dimethicone Crosspolymer, Isostearic Acid, PEG-10 Dimethicone, Glycerin, Phenoxyethanol, Aluminum Hydroxide, Disteardimonium Hectorite, BIS-PEG-15 Dimethicone/IPDI Copolymer, Isopropyl Titanium Triisostearate, PEG-2 Soyamine, Boron Nitride, Hydrogenate Polyisobutene, Sodium Chloride, VP/Hexadecene Copolymer, Caprylyl Glycol, Mica, Phytantriol, Simethicone, Potassium Sorbate, Tocopheryl Acetate, Betaine, Hexylene Glycol, Disodium EDTA, Tocopherol, Methicone, Tremella Fuciformis Sporocarp Extract, Tetrahexyldecyl Ascorbate, Sodium Hyaluronate, Titanium Dioxide (Cl 77891), Iron Oxides (CI 77499), Bismuth Oxychloride (Cl 77163)
Price
- Lock-It Setting Powder: $30 / .67 oz (for reference Laura Mercier Translucent Loose comes with 1 oz)
- Lock-It Concealer Crème: $26 / .22 oz (average oz when compared to other brands)
- Lock-It Setting Powder Brush: $38
- Lock-It Edge Concealer Brush: $24
Review
I never thought I’d consider another powder. I love my Laura Mercier Translucent Loose but the Lock-It Setting Powder is giving LM a run for her money! The Setting Powder does a great job of keeping me matte and helps me look less flat. Since mica is the first ingredient, as KVD says “Micro-Blurring Technology”, it reflects a bit so you don’t look too matte. It’s not glittery, shimmery but it’s not a flat matte powder (think blot powder). Don’t let the mica scare you either, this powder keeps me nice and matte all day. It doesn’t add to any excess shine. I love it for the face for this reason. Under the eyes it’s a no go for me! I don’t know why but it looks very dry under the eyes. I tried it with her concealer and a few others. I think it’s the corn starch. I wouldn’t recommend this for baking. Just setting with this powder gives a baked look under the eyes. Since I’m very fair I can’t comment on it working for all shades (translucent).
From reading KVD’s claims for the concealer, it’s just another reason I do not like it. She claims her concealer “bakes”, seriously? This concealer was a pretty big fail in my opinion, with a few happy spots.
On the positive side it is very full coverage, it works great for spot concealer, and I like it for cleaning up under my brows. The negatives are quite longer. Under the eyes I could not get this to work. I tried so many different things: hydrating primer, different powders, mixing, etc...
First the concealer does not blend (hence great for spots). Wherever you place the concealer it will blend out what seems like millimeters. When you apply it under your eyes since it doesn’t budge I had to go in with more foundation to try and blend out the edges. She claims it has a "Hydra-Boost Complex™” that is creaseproof. Honestly I’ve never had a concealer crease more. My under eyes looked cakey but it felt hydrated. Leading to her next claim of it “contours”. Unfortunately I don’t think you could do that with this concealer because it doesn’t blend.
Lastly I’ll comment on her shade range. I’ll start off by saying, like her foundation, the lightest shade is very very light. Then the next shade jumps 5 shades. The lightest shade (light 1) is almost white and the next shade (light 3) up is NC15+. From looking online her deeper shade range didn’t look so impressive. After doing some research I found they do not go as deep as NC/NW50 (I can’t comment on how light bc the girl was nc50). D39 is very pink (not red) and D37 is orange. The last two shades are busts in my opinion.
She claims “one of the most extensive shade ranges in concealer”. I still see what I like to call a Sea Of Beige. Tons and tons of medium shades with slight variations. I do appreciate the undertone change for everyone but make those shades for all of us.
I like the idea of a white shade but make paler concealer shades and there is no need to buy a white one for mixing (unless you’re a MUA). The concealer performed badly, so I won’t even get the White Out to lighten my current stash (Light 1 could do the job too). Plus make shades for deeper complexions that are in the right undertone, please!
On the positive side it is very full coverage, it works great for spot concealer, and I like it for cleaning up under my brows. The negatives are quite longer. Under the eyes I could not get this to work. I tried so many different things: hydrating primer, different powders, mixing, etc...
First the concealer does not blend (hence great for spots). Wherever you place the concealer it will blend out what seems like millimeters. When you apply it under your eyes since it doesn’t budge I had to go in with more foundation to try and blend out the edges. She claims it has a "Hydra-Boost Complex™” that is creaseproof. Honestly I’ve never had a concealer crease more. My under eyes looked cakey but it felt hydrated. Leading to her next claim of it “contours”. Unfortunately I don’t think you could do that with this concealer because it doesn’t blend.
Lastly I’ll comment on her shade range. I’ll start off by saying, like her foundation, the lightest shade is very very light. Then the next shade jumps 5 shades. The lightest shade (light 1) is almost white and the next shade (light 3) up is NC15+. From looking online her deeper shade range didn’t look so impressive. After doing some research I found they do not go as deep as NC/NW50 (I can’t comment on how light bc the girl was nc50). D39 is very pink (not red) and D37 is orange. The last two shades are busts in my opinion.
She claims “one of the most extensive shade ranges in concealer”. I still see what I like to call a Sea Of Beige. Tons and tons of medium shades with slight variations. I do appreciate the undertone change for everyone but make those shades for all of us.
I like the idea of a white shade but make paler concealer shades and there is no need to buy a white one for mixing (unless you’re a MUA). The concealer performed badly, so I won’t even get the White Out to lighten my current stash (Light 1 could do the job too). Plus make shades for deeper complexions that are in the right undertone, please!
The brushes are amazing! KVD really did a great job of finding ridiculously soft synthetic fibers. The Setting Powder brush is my favorite. I’ve used it for setting the entire face and bronzer. I’m happy with it’s performance for both. The shape is like a big blending brush for your face. Recently I’ve been expanding my brush collection and I’ve been loving this shape for face brushes. It gives a light dusting and never applies streaky. The Edge Concealer brush is hit or miss with me, shape wise. The shape is great for spot concealing, cleaning up liner/shadow, getting very close to you lower lash line, and inner corner. It’s not big enough to blend the entire under eye if you’re doing the V shape. So that’s kind of a personal preference.
- Would you re-buy this product?
- Lock-It Setting Powder: yes
- Lock-It Concealer Crème: no
- Lock-It Setting Powder Brush: yes
- Lock-It Edge Concealer Brush: no
- How many stars?
- Lock-It Setting Powder: 4.5/5
- Lock-It Concealer Crème: 3/5
- Lock-It Setting Powder Brush: 5/5
- Lock-It Edge Concealer Brush: 4/5
- Who would I recommend this for?
- Lock-It Setting Powder: all skin types
- Lock-It Concealer Crème: spot concealing on all skin types
- Lock-It Setting Powder Brush: everyone
- Lock-It Edge Concealer Brush: everyone
- Last Comments? Overall her new products are pretty great! The brushes are so soft. I really want to pick up more from her line. The powder is fantastic! The only dud was the concealer. Mostly because I had hoped for a new full coverage under eye concealer. It does work for spots, so I did give it a better review than my review might of led on.
Have you tried anything from Kat Von D Beauty? Thoughts?
These product was sent to me for review via Influenster. My opinions/thoughts are completely honest! ♡
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